Silk Screen Printing – A Tool of Development Communication
Submitted by bjirli on Fri, 2010-04-16 11:44
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SILK SCREEN PRINTING - A TOOL OF DEVELOPMENT COMMUNICATION
Professor. D.K. SUJAN
Today media is multiplying rapidly. Even with electronisation and mechanization in communication systems the aim of communication is not generally fulfilled due to a lacuna in scientific and psychological approach of communication process. The magnum of communication does not give the required results. The sole purpose of Media is always to pass the information. The purpose to pass on the information is to motivate the people towards desired direction. The motivation is for change in attitude. This change in attitude shapes and reinforces the behaviour of individual. The changed behaviour helps in transformation of the society
References:
Communication Support for Sustainable Development. Eds. Dipak De and Basavaprabhu Jirli, GangaKaveri Publishing House, Jangamawadi Math, Varanasi - 221001