Rural Social Centre for Sustainable Extension

Ram Bahal

1. Introduction

Extension services provide knowledge and information to rural people to increase productivity and sustainability of their production systems to improve quality of life. In order to meet the need of farming community, different extension approaches and models have been developed and tried so far. It has been observed that before the green revolution farmers were motivated to adopt new crop varieties and technologies as they were not trusting researches blindly. But after observing the tremendous increase in production after green revolution, they have full trust on agricultural researchers and researches. Therefore, they want to adopt the technologies without motivation regardless of its benefit. But the conventional extension services have been proven non sustainable and characterized by inefficient, irregular, top-down and lack of purpose. The present extension system therefore, needs to develop on participatory models, which may be demand driven, bottom up, farmer accountable and have institutional capabilities at grassroots level.

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