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MARKETING OF LIBRARY AND INFORMATION SERVICES
G. C. Kendadamath
Marketing of library and information services is a nascent development in our country. The paper discusses and emphasizes the need for the adoption of marketing approach by the university libraries to augment their financial resources and exploit new information technology to provide better information support to the users. Highlights the marketing concept and its various activities and how these activities can be successfully applied in the marketing of library and information products and services in university libraries. Also discusses on the problems in implementing marketing concept to library and information services. Provides various definitions of marketing. Suggests to promote marketing of library and information services in university libraries in view of the budgetary cuts by UGC ;md State governments. Deals with method of designing services and products. Concludes that the marketing policy of the libraries needs careful planning, structuring, execution and evaluation with regular review.