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COMMUNICATION AND FARM WOMEN
Singh N. Ng.
Communication requires shared meaning and involves the use of symbols, packages of matter / energy which can encode the meaning. Another minimal condition for communication is the stimulation of one or more senses to elicit the encoded meaning. This condition shows that communication can include singing, dancing, talking etc. for different many purposes.
The strategic use of communication as the leverage instrument for inducing behavioural changes in the clients therefore depends upon the extent to which information (meaning) could be shared between the communication intervention and receiver. In Agricultural Extension, one can’t detract from the strategic use of communication as the principal tool of change. Extension has, therefore, been termed as communication intervention. In Extension, that interest us is to mobilize, information transfer, impart skills or create organisations of the target groups, through the process of communication. Communication links, however appear to be very week and wide gaps still persist between the planner, implementation agencies and their clients. It is true in case of women in agriculture. Agricultural Extension has ignored the roles and responsibilities of farm women in food production emphasizing more on male partners in all production activities. One should not hesitant to recognize farm women as a separate target category distinct from men if they are to be utilized in productive manner and agricultural production is to be boosted. One reason for the failure to achieve the targeted goals in so many agricultural and rural development programmes has been recognised as their neglect in agriculture and allied fields.