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CELLULAR PHONE AND KOREAN UNIVERSITY STUDENTS : WHAT MAKES IT SO IMPORTANT TO THEIR DAILY LIVES
Korea is considered as one of IT(Information Technology) strong countries and most noticeable phenomena is that almost every university students has his or her own private cellular phone, even though it is quite an expensive form of communication nowadays. The purpose of this study was to investigate the important factors of university students attitude toward cellular phone, which is considered indispensable in their everyday lives. Both male and female students were included in the research sample and survey method, using a questionnaire, was applied to get the data. The results will be analyzed by the Factor Analysis, using SPSS method. This results will shed lights on the reason of this cellular phone phenomena in Korean society and we could understand the need of new forms of communication for the young generation who will take active parts in managing our society in the near future.