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Marketing Function

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Marketing Function - M.F. is any act. operation or service by which original producucer and final consumer are linked.

Thompson has classified the marketing functions into three broad groups:-

(A) Primary:

 1. Assenmbling

 2. Processing

 3. Dispersion

(B) Secinodary:

 1. Standerdization & grading 

 2. Packaging

 3. Transportion

4. Storage

5. Financing

6. Risk bearing

7. Market inteligence

(C) Tertiary:

1. Banking

2. Insurance

3. Communication

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Please note that this is the opinion of the author and is Not Certified by ICAR or any of its authorised agents.