This is an interesting report. look at the partners - KAU, an IFFCO subsidiary and Bharti Airtel. Also, the telecom company is promoting a 'green SIM' card free to Kerala farmers. What else does IKSL - the IFFCO subsidiary - do?
The Financial Times, Wednesday, November 21, 2012 ran an article entitled -The Future of the Food Industry “Phones give farmers an edge when in the field” which talks about how mobile phones can change the farming industry. Here is a summary-